What happens when a famous brand lands in Canada for a pop-up only for a limited time?
With the arrival of SHEIN in Calgary for Stampede, we just had to use this opportunity to pump out creative and fun activations to create high anticipation and hype.
During media night, I was there to support the team with personalizing cowboy hats. Invited guests could receive a SHEIN cowboy hat in their choice colour and patterns.
Now here's the fun part, every hat was engraved with their initials on the spot right before their eyes.
You bet that created a photo op. Many guests immediately started taking photos/ videos while I was engraving the hats, and tagged SHEIN of this new experience.
They were so excited and couldn't wait to sport their new hats! As word started to spread, more and more guests were drawn into the uniqueness of the gifts and a long line started to form.
So why exactly was this form of personalization such a hit?
Not only is hand engraving fluid and precise, it also allows CHOICE which people LOVE. Guests can pick between calligraphy script or block lettering when done by hand. Something that’s not easily done with pre-made branding irons because they’re generally block letters. And it's safe to say that the calligraphy trend isn't going anywhere because of the human touch and artistry. People feel a connection when their name is on gifts because it can’t be bought anywhere else and is one of a kind.
Even though Stampede is over, it’s never too early to start planning for next year.
Email me at hello@debbiewongdesign.com and let’s create something fun and special for your guests at your next event.
Engraving cowboy hats by Debbie Wong Design for Calgary SHEIN
