It was a fantastic grand opening for the Bow & Bend Rooftop patio & restaurant at the new Element by Westin Calgary Downtown. To celebrate the event, I was there to sketch the guests’ portraits in watercolor. There was no shortage of guests wanting a portrait with a line up. It was a new and memorable experience for the guests, and they were touched to see themselves illustrated in their outfits of the day.
With live event illustration we were able to achieve 5 key things for the client.
1. Personalization
In an era of digital age and instant gratification, guests understand this is a personal and memorable experience when an artist captures their outfit, hair style etc in that moment of time. That feeling can’t be replicated digitally.
2. Unique
It’s a unique piece of art and won’t be replicated for someone else. The art is tailored to that guest at that particular event.
3. Entertainment
While guests are waiting, they are entertained watching the artist work from a blank sheet of paper to the final sketch. They’re curious how the art is created from scratch.
4. Engaging
Guests get to interact with the artist and it creates a connection with the event. We got guests saying things like:
“It’s amazing watching this happen. This is so cool!”
“I’m so glad I lined up right away to get mine done!”
“I’ve never seen this before, you’re so talented.”
“I’m going to get this framed and put this on my desk.”
5. Keepsake Memento
After the event is over, the guest has a keepsake memento to take home. The sketch can be framed and put on a wall or desk where they can easily see it and remember the event and experience.
Thank you Worthington PR & Story for making this activation happen!
Will you consider live event illustration at your next event? Connect with me on my website here or email hello@debbiewongdesign.com and let’s make it happen.
Calgary illustration | Live illustrator | Calgary event artist
